6 Local SEO Tips For Marijuana Dispensaries
SEO Tips For Marijuana Dispensaries– As the legalization of marijuana is growing, confusion related to drug promotion is still present. This drug remains a Schedule 1 substance under federal law, but 11 states in the U.S. made it legal for adults, and 33 more states are using marijuana for medical purposes. While the legal status of marijuana is still straightening out, there are constant alterations in the laws regarding the advertisement for marijuana products.
Regulations regarding marijuana advertisements are challenging. Many electronic and social media policies don’t allow marijuana-related ads. It becomes difficult for different brands to compete for limited channels and stand out in the market. Therefore, marijuana dispensaries are now turning towards online promotion for their products.
Websites and social media accounts are two robust online promotion methods. Although crucial, they are not enough to drive in customers to your dispensary. Using a search engine helps to promote your dispensary and enhance your sales. Local SEO will focus on the visibility of your store to attract more customers. But, how does SEO make your dispensary stand out? Here are six local SEO tips to promote your business in your geographic location.
1. Create A Business Profile In Google My Business (GMB)
Many potential customers search for the required services on google search results. Whenever the users search for products and services nearby, google shows them local listings. By creating a GMB profile, you register your business page in places where marijuana is legal. It displays your store information in Google maps. Your customers will find all the relevant details like the phone number, address, location, and reviews in a click, without viewing your website. Make sure all data on your social media platforms, business listings, and GMB are seamless. By creating and updating the Google business account, you can make your business stand out and bring in more customers.
2. Write Rich Content
Productive content ranks high in Google. Relevant and informative contents make customers get a genuine feel for the marijuana products they are purchasing from your dispensary. According to 60 percent of marketing professionals, content development is the most effective SEO tactic. Google’s ranking factors depend primarily on the content, followed by social sharing and device friendliness. Forbes indicates a minimum of 500 words per page is ideal for SEO ranking. The top position google article contains an average of 2000 words.
To make your content SEO-friendly, It’s necessary to add related keywords accurately. Images, videos, and graphics also make the content engaging as well as draw higher google ranking and more customers.
3. Build Backlinks:
The next best thing that makes robust content is backlink. Pages with several backlinks tend to have high organic search engine rankings. Backlinks suggest that the quality of the content is high and will help any person searching for specific information. Marijuana dispensaries required local backlinks to promote their business. You can gain these from local blogs, infographics, Quora, guest posting, etc. But in case you want to opt for a hassle-free yet effective way out, then try white label link building services. Through their advanced guest posting methods & dedicated SEO outreach specialist team, they will help build appropriate do-follow backlinks to expand your dispensary’s business.
4. Avail the services of Review Sites
Customer reviews are not only essential to shoppers, but they impact SEO too. For marijuana business, it is the most obvious way of representing your dispensary as trustworthy and reputable and increasing conversions. Statistics show that 90 percent of people follow online reviews, and 68 percent make a buying decision after going through one to six online reviews. With rising competition in the market, positive reviews can set you apart.
Listing to popular review sites like Google, Yellow pages, and BBB makes it easier for the customers to view your business performance. It increases the visibility of your business that improves search engine performance and brings higher rankings. It leads to more footfalls and higher sales of your products.
5. Apply Local SEO Strategy
While trying a comprehensive SEO strategy choosing relevant and competitive keywords is necessary. In-depth research will let you find long-tail, short-tail, and semantically related keywords that help local search engines to find your dispensary. Apart from creating local content, optimize web development with appropriate title tags, meta description, URL, and header tags. The content pages should be arranged and are linked internally in a manner so that visitors will easily find what they are looking for.
6. Use Mobile SEO
Data reveals that almost 79 percent of people use mobile phones to search for a local business. The primary objective is to get instant information. Interestingly, almost 80 percent of searches through mobile phones lead to a purchase within a few hours, and most purchases made are from the physical store itself. It means that if your website is not optimized for mobile devices, you tend to lose a huge customer base. If you’re running a marijuana dispensary, your website must be functional on mobile. As you optimize your mobile content for local search like standardizing name, address, location, etc., the user experience improves, and the chances of getting more mobile users as potential customers increases.
Conclusion-SEO Tips For Marijuana Dispensaries
When it comes to executing SEO, there are no set guidelines. SEO can be technical. The change in the market, competition, and search engine regulations makes SEO an ever-changing process. As SEO is updating, your website should have something new every time. By following the above tips, you can cope with the constant changes, measure impact, and adapt to stay at the top.
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